The ListingView app has a powerful feature that can help realtors really enhance their personal brand identity.
It’s our voice-over capability! And there’s no need for any expensive external microphones. As usual with ListingView, you just need your iPhone to use this feature! The ability to create pro-looking and sounding videos can help realtors stand out from their competitors and showcase properties in the best possible light, totally enhanced by using their own voice. Imagine highlighting all the salient points of a home as the video is being viewed. Our easy-to-use voice-over feature, in short, allows a realtor to fully engage with their audience.
You, of course, can use the app to trim the length off a video clip, add text on the specs of a property, add cool transitions between video clips, select from dozens of choices of background music, and place your own Branding in the outro, etc., all of which can all help to create a more professional looking video. But to really engage and truly create an immersive experience for the general public, or more importantly, for your own clients who are already familiar with you, it’s tough to beat our voice-over feature!
Once you have created your virtual tours, you can share them with the general public on your social media accounts or any website that supports embedding video. Your voice, more than any other feature you pick from the ListingView app, will more directly build your brand identities than anything else we offer. I would never miss an opportunity to use that feature.
And, of course, a video with a voice-over sent to a buyer or seller client (by way of a link through a text or email) is the absolute best way of maintaining your Branding with your current clients, in my opinion. These kinds of videos will help to showcase your expertise as a realtor better than anything with your client base other than a face-to-face meeting. The key to keeping a client is building trust and credibility. And the ListingView app may end up being your most important tool in your marketing tool box to that end. Because it’s fast, it’s easy to use, and the app is absolutely free to use you can create as many videos as you want. And our ListingView hosting service is very affordable (at half of the cost of a Vimeo account with similar storage capacity) to help you with every aspect of building your brand through promotional videos of listings.
Because the app is free to use, another way to enhance your personal realtor brand identity is by creating different kinds of DIY videos (with voice-overs). You can create more generic videos that give an overview of your service and what you can offer to a client and throw it upon your website or social media page. Make a cool video highlighting your local knowledge, like local real estate market trends, your brokerage’s real estate market updates, report on the successes you’ve had with your previous clients, or knowledge of a particular neighborhood or rural area. Get creative!
We’d love to hear from you as to how we can further iterate the ListingView app to accommodate these kinds of more generic videos. We know self-promotional videos will hugely help to showcase your knowledge and expertise and can help to establish you as an authority in your community. So keep the ideas coming!
A little reminder: When creating a DIY video, it’s important to keep in mind that quality is key. Even the most informative voice-over will be diminished if the video is of poor quality. Always take care that the lighting is good; remember you can shoot both in Landscape and Portrait mode, so do both, mixup video shots from differing angles, time of the day, and to enhance further use the latest iPhone, the cameras on them are awesome! And to take it to the next level, if your budget allows, use accessories like handheld gimbals, sliders, or even just a tripod. ListingView’s features within the app will pretty much do everything else for you if you’ve taken care of capturing your video clips.
Combining your voice-over on an amazing ListingView video as often as you can will be so optimal to enhancing your brand; you won’t believe it!
In conclusion, the ListingView app’s ability to quickly make pro-quality DIY videos with voice-overs is a powerful marketing tool that will help realtors enhance their personal brand identity. By creating professional-looking virtual tours of listings and then talking over the video will showcase not only the property, but their expertise as a knowledgeable realtor will no doubt stand out from their competitors, particularly those who don’t believe in the power of video.
ListingView’s easy-to-use voice-over functionality will help build trust, credibility, and familiarity with your current and future clients.
