How to make sure your video looks clean. Turn all the lights on & choose your angle.
When creating a promotional video for a real estate listing, the importance of interior lighting cannot be overstated. While it may be tempting to simply pull out your smartphone and start filming, there are a few key considerations to keep in mind to create a professional-looking and compelling ListingView video. You should always want to showcase your listing in the best possible light…literally!
One of the most critical aspects of interior lighting for real estate videos is avoiding panning from an interior space into a window. This is because the sudden change in lighting exposure can “blow-out” the image. And, at a minimum, be a distraction, and be jarring from the overall aesthetic of the video. Instead, try to keep the camera focused on the interior space, using natural light from windows to supplement the artificial lighting. So just remind yourself that in most cases (there are exceptions), just keep any windows to your back when panning the room with your smartphone’s camera.
This may seem counterintuitive, particularly with those modern designed homes with those enormous windows. But, even during the brightest daylight hours, it is important to keep all the interior lights on in order to create a well-lit and welcoming atmosphere. This can help to showcase the features and layout of the space, as well as make it more attractive to potential buyers.
In addition to keeping the lights on, it is also important to pay attention to the type and placement of lighting fixtures. For example, using warm, white light can help to create a cozy and inviting atmosphere, while fixtures emitting bright, harsh light can make a space feel uninviting. It is also a good idea to use a variety of softer lighting sources, such as table lamps and floor lamps, to add depth and interest to the video.
Overall, the key to successful interior lighting for real estate videos is to create a well-balanced, welcoming,” warm atmosphere” that showcases the space’s best features. Following these tips and paying attention to the details, you can create an inviting look for your ListingView video. A professional-looking and compelling ListngView video that will engage buyers and help to sell your listing!
