A realtor can best use multiple videos to promote a listing.
The initial” introductory new to market” listing video should be short but should focus on showcasing the property’s unique features from a 10,000 foot level. (metaphorically speaking) These videos introducing a new listing should focus less on highlighting the home’s potential livability but include things like the property’s location, size, general bed /bath layout, and any special amenities or upgrades that have been completed. The video should be 30 – 40 seconds in duration and feature the street front curb appeal, the interior main rooms, and any other exterior attributes of interest. It absolutely should be done with a voiceover and exported in both landscape and portrait mode.
Additionally, at least one video should include a virtual tour of the property. These “walk-through tours” showcase the different rooms and spaces and should also highlight any outdoor pool / BBQ areas or eye-appealing landscaping. A handheld gimbal will assist in this type of video, particularly if negotiating stairs while taking the video.
Social media platforms and websites are great places to upload all types of promotional videos. Platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube are just some of the popular choices. They have large audiences and provide easy ways to share the video with potential buyers. You should know how to export your ListingView video to each of these platforms (in either Portrait or Landscape mode). We have instructional videos on whether landscape or portrait is best for these various social media platforms. Realtors should also use video on their website, where the video can be embedded and shared.
It is generally a good idea to do more than one video on a particular property as it allows the realtor to not only showcase the property from different angles and highlight different features but they can target totally different audiences too. For example, a video you create for TikTok likely won’t be received as well on LinkedIn, and visa versa. In fact, even if using the same platform to promote a listing it would be wise for a realtor to target different audiences by creating different videos for those different demographic audiences. For example, a video that focuses on the property’s location and nearby amenities may be more appealing to families, while a video that focuses on the property’s layout and modern design may be more appealing to young professionals.
In summary, video is a powerful tool that realtors can use to promote a listing in many different ways. By highlighting the property’s unique features, showcasing a virtual tour, showing/talking about the neighborhood, and then uploading several videos to popular social media platforms and websites, realtors can reach a larger audience and generate more interest in the property.
By creating more than one video on a particular property, a realtor can help target different audiences and showcase the property from different perspectives. ListingView video makes it easy to accomplish all of these marketing goals.
