Everything being equal in terms of quality, it’s a proven fact that video crushes still photography for buyer engagement.
As a real estate agent, using high-quality visual media is essential for showcasing properties and attracting potential buyers. While still photography has long been the standard for capturing the features of a home or building, video has emerged as a far more valuable tool that offers a number of advantages over still photography.
One of the biggest advantages of video is that it allows agents to provide a more comprehensive and immersive experience for viewers. While still photos can capture the individual features of a property, video allows agents to provide a virtual tour that gives viewers a sense of the flow and layout of the space. This can be particularly useful for highlighting the layout of a large or complex property or for showcasing the unique features of a more modest home or building.
Another advantage of video is that it allows agents to add context and personality to their listings. Through the use of narration, music, and other audio elements, agents can provide valuable information about the property and its surrounding area, as well as share their own insights and perspective on the listing. This can engage the general public and create a more personal connection with potential buyers.
Personalize your ListingView videos!
ListingView allows you to do all of the above. To shape the video to the characteristics of your listing. To create multiple videos for every listing, you get during the course of a year. And, perhaps most importantly, to personalize a ListingView video to each buyer client you have. This is where ListingView really shines. Whether the listings is yours, or a colleagues, you can present a view of the property that is personalized to your client. A one-on-one conversation via video sent by text or email, created and hosted in minutes.
In addition, video offers the potential for better search engine optimization (SEO) compared to still photography. By including keywords and other relevant information in the video’s title, description, and tags, agents can improve the visibility of their listings on search engines and social media platforms. This can attract more potential buyers and increase the chances of making a sale.
Overall, the use of video in real estate offers several advantages for agents. By providing a more immersive and engaging experience for viewers and the potential for improved SEO, video can be a valuable tool for showcasing properties and attracting potential buyers.
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